Responsibilities :

• Plan and execute all digital marketing, including SEO/PPC (SEM), guest posts, influencer outreach, email, social media (Organic and Paid) and display advertising campaigns
• Budget management and optimizing campaign to ensure maximum ROI
• Design, build and maintain our social media presence. Plan and execute social media calendar for the year.
• Experience in Managing AdWords Campaigns, LinkedIn Ads, Facebook Ads
• Experience in executing social media organic activities like LinkedIn group posting, Facebook group posting, creating LinkedIn events and social media influencer outreach campaigns.
• SEO On-page, Creating Backlinks, Keyword Gap Analysis and Competitor Research
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies. Collaborate with designers, and the content team to improve landing page user experience.
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Tracking daily, weekly & monthly KPI’s to identify opportunities for improvement
• In-depth knowledge of tools such as Semrush, Adwords, Search Console Google Analytics