Project Overview
Industry: Healthcare (Cardiology)
Project Duration: 8 Months
Objective
The primary objective was to increase the online visibility of Heart And Vascular Associates, LLC for specific search terms related to heart surgery and cardiology services in Sierra Vista, AZ. The goal was to improve search engine rankings and attract more local patients seeking specialized heart care.
Strategy & Execution
- Keyword Research:
- Conducted in-depth keyword research to identify terms with high search intent relevant to cardiology and heart surgery in Sierra Vista.
- Focused on keywords that would drive qualified traffic to the website and align with the client’s services.
- On-Page Optimization:
- Optimized title tags, meta descriptions, and header tags to target selected keywords.
- Enhanced content on key pages to ensure it addressed user intent and incorporated relevant keywords naturally.
- Improved site structure and navigation for better user experience and SEO performance.
- Content Development:
- Developed informative and engaging content on heart stent surgery and cardiology services.
- Created blog posts and articles focusing on common heart health issues, treatments, and patient education to establish authority and attract more traffic.
- Local SEO:
- Optimized the Google My Business profile and ensured consistent local citations to enhance visibility in local search results.
- Implemented local schema markup to improve the website’s prominence in local searches.
- Link Building:
- Executed a strategic link-building campaign to acquire high-quality backlinks from reputable health and local websites.
- Engaged in outreach efforts to secure guest posts and local business directory listings.
- Technical SEO:
- Performed a technical audit to identify and resolve issues affecting site performance and search engine crawlability.
- Addressed site speed, mobile-friendliness, and internal linking to ensure optimal SEO health.
Results
Over the course of 8 months, the website achieved notable improvements in keyword rankings:
- “Heart stent surgery Sierra Vista AZ”: Ranked 1st position on the 1st page of Google.
- “Heart doctor Sierra Vista”: Ranked 6th position on the 1st page of Google.
These achievements led to increased organic traffic, enhanced visibility for local searches, and a boost in patient inquiries for heart-related services.
Conclusion
The SEO campaign for Heart And Vascular Associates, LLC effectively elevated the website’s search engine rankings for crucial local keywords. Through a targeted approach that included comprehensive keyword research, on-page and off-page optimization, and focused local SEO efforts, we were able to significantly improve the client’s online presence and attract more relevant traffic.